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The Cawston Ostrich Farm

Before there was Walt Disney, there was South Pasadena's Edwin Cawston.

 

Before Walt Disney was born, South Pasadena boasted a world famous amusement park called the Cawston Ostrich Farm. Like Disneyland today, visitors came to admire the grounds, enjoy the rides and buy souvenirs. The grounds included paddocks and the rides were in ostrich carts, but the souvenirs were just as cheesy then as they are now.

Edwin Cawston was a marketing genius, able to persuade money out of the pockets of investors and customers alike. Born in England, Cawston chartered a ship to South Africa in July of 1886 intending to buy ostriches to import to America. Ladies of all backgrounds, from showgirls to film stars to countesses, coveted ostrich feathers as fashion accessories. But until Cawston came along, the feathers were solely an import business in the States.

According to South Pasadena historian Rick Thomas (Images of America: South Pasadena's Ostrich Farm), while Cawston was in Cape Town the Cape Colony government, knowing his plans, passed a law requiring an outrageous export duty on ostriches and their eggs. In a brazen last-minute run, Cawston snuck out of South Africa with over 50 ostriches the night before the law took effect.

Imagine sneaking, with 50 ostriches.

Only 18 ostriches survived the trip, but that didn't daunt Edwin Cawston. He set up shop about 18 miles south of here, where Norwalk is today. Though some say South Pasadena's ostrich farm was the first in America, Cawston built the business in Norwalk for ten years before moving to nine acres above the Arroyo Seco in 1896.

The South Pasadena farm was perfectly located, three miles from downtown Los Angeles. The Raymond Hotel brought a constant supply of tourists. Access was easy as the trolley stopped just outside the gates. Rick Thomas said, "The current train tracks are the original right of way for the Santa Fe line, that came through South Pasadena and goes under the Oaklawn Bridge near the base of Raymond Hill."

Soon after Cawston moved to South Pasadena, the Raymond Hotel burned down, but even that didn't stop Cawston. By 1900, four years after moving operations, the Cawston Ostrich Farm achieved international fame when its feathers took first prize at the Paris World's Fair.

The Raymond was rebuilt, more tourists came and Cawston continued to expand his business, building catalog sales, opening stores across the U.S. and advertising throughout the world. At the farm, visitors marveled at the exotic ostriches and watched their handlers feed and ride them (tourists did not feed or ride the birds, as ostriches are notoriously dangerous). Posing your family on an ostrich cart for a vacation photo became the thing to do; many of those photos can be found today in family albums and on the web.

Stop by the South Pasadena Historical Museum at the Meridian Iron Works building to see the kinds of memorabilia -- okay, cheap souvenirs -- one could buy at the Ostrich Farm: letter openers, paperweights, painted ostrich eggs as big as cantaloupes, even an ostrich leather purse could be had, not to mention those fabulous feathers.

According to Bill Hilliard, a museum docent, here's the secret behind Cawston's success: "If you eat your ostrich, you'll have a nice drumstick. If you don't eat your ostrich and sell his feathers, you can eat filet mignon every day for twenty years."

Edwin Cawston raised his family in South Pasadena, where he made his fortune. He sold the farm in 1911 for $1.25 million, a fat sum in those days, and returned home to Cobham, England, where he died in 1920.

The Ostrich Farm continued as an amusement park even after ostrich feathers began to fall from fashion. It was sold in 1934 to satisfy a tax claim.

Today, the Ostrich Farm Lofts rise up where the farm once stood, at the intersection of Sycamore Ave. and Pasadena Ave. Contrary to some claims, the Lofts are not a remodel of an original Ostrich Farm building, but actually of a one-time Hang Ten Clothing factory. "I unearthed a stone wall that dated back to the farm," says Thomas, "but that too was demolished and removed when the Gold Line came in."

If Thomas, possibly the world's foremost authority on the Ostrich Farm, is correct, no trace of the Cawston Ostrich Farm remains. I'll bet he'd love to be proven wrong.

To view old photos of the Cawston Ostrich Farm as well as present-day photos of the nearby area, click in the photo box above. 

About this column: This column showcases the rich history of South Pasadena. If you've got an idea for a Then & Now column, please contact sonia.narang@patch.com Related Topics: #Edchoice and Cawston Ostrich Farm
What Ostrich Farm memorabilia is in your treasure box? Do you or your grandparents have stories of the Cawston Ostrich Farm? Tell us in the comments.

Lance Davis

9:01 am on Friday, November 19, 2010

Fun article, Petrea. When we moved here years ago from New York I thought this was one of the most fascinating stories a town could have. With all the plans for the Arroyo, how about if we really think big and make it a historical site to attract visitors? Get Heritage Square to move the Victorian village over to the Arroyo; tear out or refashion the concrete and build a Chumash village along it to show how people lived. Make it a unique destination for education. Anything's possible. Who knows, maybe one day Vons would even let us park for the Rialto.

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Petrea Burchard

9:31 am on Friday, November 19, 2010

That is big! There's an available vacant lot, for starters. When you think about it, 9 acres is small and in those days, you didn't need a parking lot. But we've got train tracks that go right to the spot...hmmm...

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Jones Foyer

10:17 am on Friday, November 19, 2010

There's a lot of empty business office space in that area. In addition to the vacant lot, there's at least three large properties that have had for sale/for lease signs on them for a long time. It would be a great idea to relocate Heritage Square there!

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elizabeth

11:06 am on Friday, November 19, 2010

Fellow comment-ees; I wasn't aware that Heritage Square was in need of relocating. We of the Highlands are rather proud to have the square located in our community. After all, wasn't it "we" who gave these aging damsels in distress a second chance?

and I very much enjoyed this article. I've always been aware of the story of the ostrich farm, but not the full story. Well done Ms Burchard! In fact I expected the public art component of South Pasadena's Metro Link station to reflect the rich history of the Cawston farm; as does the El Monte station concerning it's past with "Gay's Lion Farm". So many farms and closet zoos were once a part of the southern California landscape.

btw: does river rock from the site count as a "trace"?

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Petrea Burchard

11:24 am on Friday, November 19, 2010

Yeah, we'd have to tear down some homes to put Heritage Square where the Ostrich Farm was. I imagine you'd hear objections from the Highlands as well as from South Pas residents! If you haven't been lately, check it out, it's looking lovely.

Elizabeth, I think river rock from the site counts as a trace. Do you have some? Can you prove its provenance? Let's hear it.

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Jones Foyer

11:26 am on Friday, November 19, 2010

Darn, we've been found out. There goes our plan of stealing Heritage Square in the middle of the night! How about we fix up the Rialto then?

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Barbara Ellis

11:32 am on Friday, November 19, 2010

Elizabeth, if you really took a stone from the site, you need to donate it to the Museum. I went past there the other day hoping to see some ostrich droppings or feathers, but there were only pebbles (someone had, I suppose, taken all the river rock). I never knew Cawston was British - crazy, the lot of them.

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Petrea Burchard

11:57 am on Friday, November 19, 2010

Jones, I love your evil plan. It sounds devious, but it just might work.

Barbara, good point. There is so little left of the Cawston Ostrich Farm that anything once belonging to it belongs at the South Pasadena Heritage Museum at the Iron Works. (Yeah, those crazy Brits. :))

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Simon Chambers

2:49 am on Friday, August 26, 2011

HEY!! I'm a Brit - and I resemble that remark!! Seriously though....I lived in South Pas for many years and knew absolutely zero about the Ostrich farm. Nothing. It's only now that I find old postcards on auction sites showing the place. A great shame theres now't left....as Cawson might say!!

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Petrea Burchard

7:59 am on Friday, August 26, 2011

Just ribbing Barbara, Simon. There's now't left, as you say, at least not at the location. Most of it is at the Heritage Museum at the Iron Works, or in Rick Thomas' collection. Those bits you find at auction sites are what's left; ephemeral feathers from some long gone (very tall) bird.

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Karin Bugge

2:09 pm on Friday, November 19, 2010

I need to take a whole day off just to keep up with the productivity of my writer friends. Such a wonderfully quirky thing -- totally Dena. I've seen postcards of the ostrich-driven sulkies. (Wonder what happened to the remaining ostriches when the park shut down. Or dare I ask.)

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Laurie Allee

2:09 pm on Friday, November 19, 2010

This is wonderful, Petrea. And I realize I never got you my Ostrich Farm postcard. I must put my hands on it!!!

Great column!

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elizabeth

2:54 pm on Friday, November 19, 2010

I like you better now Jones. Tell you what, you can visit the Highland Park Police museum while I go watch the Rocky Horror picture show at the Rialto.

Yes! I have visited the Heritage museum. I donated pictures to Brian Sheridan that my father took of those homes (and others) before the wrecking ball and the transfer to their Highland Park location.

Rocks: I asked because Studio 99, next to the Ostrich Lofts, did a great deal of expansion; including the demolition of a few area homes, taking over part of a meridian etc. They kept the river rock acquired during the excavation in Gino's parking lot until they were ready to reclaim the rocks for re-use in their landscaping.

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Petrea Burchard

3:21 pm on Friday, November 19, 2010

Karin, the remaining ostriches were relocated. Whew!

Post it if you can, Laurie, that would be great!

Great job, Elizabeth. Brian Sheridan and his crew at Heritage Square are local heroes. I didn't come across the story about the Gino's river rocks in my research so thanks for adding that.

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Terry

12:03 pm on Saturday, November 20, 2010

Thank heavens the remaining ostriches were relocated. Imagine if their fate had been the same as our legendary escaped parrots of Simpson's Garden Town lore.

Terrific article, Petrea. I never thought about how the Ostrich Farm came about. Now I can't believe I never wondered. Cawston is my new hero. Sneaking 50 ostriches — what a guy.

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Petrea Burchard

7:57 pm on Saturday, November 20, 2010

Oh, Terry, you made me laugh! We've got parrots overhead all up and down the Dena, not to mention peacocks in the medians along certain city streets. Imagine if we had ostriches running free along the boulevards! I love it.

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Susan Campisi

8:14 pm on Saturday, November 20, 2010

Another fun and quirky slice of Dena history I knew absolutely nothing about. Great writing, Petrea. I need to carve out some time to visit these local museums and historic locales. So, what is the story behind the peacocks around town? I bet you could unearth another colorful tale.

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Petrea Burchard

9:41 pm on Saturday, November 20, 2010

I'm not sure where the peacocks come from. The ones I've seen running wild are on the east side of Pasadena near the northern border of San Marino and over near Chapman Woods. Maybe offshoots from the Arboretum? Does anyone know?

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Lance Davis

10:03 pm on Saturday, November 20, 2010

I think they were brought in by Lucky Baldwin, Petrea. He had a menagerie at his home in what is now the Arboretum.

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Petrea Burchard

7:39 am on Sunday, November 21, 2010

Cool! Thanks, Lance and Susan. This explains why they hang out on the east side.

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Ron Rosen

10:30 pm on Sunday, November 21, 2010

The peafowl do not just hang out on the east side. About 4 or 5 years ago they were all over my neighborhood in South Pasadena. They can be very annoying because they honk at 4:00 am. Don't know why they left my neighborhood, glad they did. But I saw one up by Trader Joe's at Adeline and Mission just a few days ago. They have also been a problem in the Palos Verdes area.

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Jones Foyer

10:43 am on Monday, November 22, 2010

We saw a peacock on the road up on the hill near Via Del Rey street in South Pasadena just a couple of weeks ago. Apparently, they get around pretty good. There were quite a few in the South Shores part of San Pedro and Rancho Palos Verdes when we lived down there.

Ron Rosen

6:37 am on Monday, November 22, 2010

Do you know which house Cawston lived in? Is it still standing?

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Laurie Allee

7:52 am on Monday, November 22, 2010

I believe Cawston had a 20 something room house at Sycamore and Arroyo that was eventually rented to lodgers until rent control made it unprofitable and the new owners -- Nathan R. Smith Company -- tore it down and used the lumber to build a veteran's home. The Smith Company had occupied the old Ostrich farm property during WW2 turning out torpedo equipment, solenoids and ignition coils. In 49 the federal housing expediter lifted rent controls, but it was too late to save the Cawston house.

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Laurie Allee

7:52 am on Monday, November 22, 2010

Make that Sycamore and Arroyo Verde Road.

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Lance Davis

12:15 pm on Monday, November 22, 2010

And they're delicious, you know.

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Ron Rosen

8:00 pm on Monday, November 22, 2010

Yeah, they are, but picking the birdshot out of them is a hassle. It's illegal to shoot them, of course, but I know a fellow who just got fed up years ago and did one in.

Petrea Burchard

3:32 pm on Monday, November 22, 2010

Ooh, excellent, Laurie.

Lance, are we talking torpedoes, lodgers or peacocks?

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Petrea Burchard

6:59 pm on Sunday, December 12, 2010

For those still subscribed to this thread, I just added a video of rare Cawston Ostrich Farm footage, with Rick Thomas commentary. Thanks to Rick Thomas for sending it to me!

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Jones Foyer

7:56 am on Monday, December 13, 2010

Thanks for adding the video, Petrea. I added one photo that shows where the entrance was compared to a more recent shot of the area. The telephone lines are in the same location. Unfortunately, the street view is not up to date, as the lofts are now finished! The street view grab is on Pasadena Avenue looking down Sycamore. Note the shadows too.

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Petrea Burchard

8:45 am on Monday, December 13, 2010

Oh, interesting! It helps me to picture the place. It's been so obliterated that it's hard to imagine how it was laid out. Thanks!

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Julie

9:50 pm on Thursday, March 3, 2011

My mom just sent me some old family photos that she came across and in one photo there is, I am guessing a family member who was sitting on one of he ostriches. Unfortunately there is no name or date on the photo. How can I find out if there were postcards made maybe with Cawston on an ostrich, or if this is actually a family member on one of the ostriches? My email is momofgjc59@hotmail.com

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Petrea Burchard

9:18 am on Friday, March 4, 2011

Hi Julie,
I will email you, but in case other people have similar questions I'll mention two excellent sources here: first, Rick Thomas's book, (Images of America: South Pasadena's Ostrich Farm). There's a link in the article for an online purchase and/or you can usually find it at Vroman's. Rick has an extensive collection of Cawston memorabilia and is probably the world's foremost authority on the Ostrich Farm. Another great source is the South Pasadena Historical Museum, housed at Meridian Iron Works. Their display of photos might help, and their docents are knowledgeable.

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