Fresh & Easy Stores May Close

The British-based grocery chain prepares to pull the plug on its 199 U.S. markets.

This British are leaving, the British are leaving!

Fresh & Easy stores in California and beyond will soon be sold or closed, according to a report in the Wall Street Journal.

Owned by Britain's Tesco, the 199-market chain—which currently operates a Temecula location on Margarita Road—never quite caught on with American consumers, the news report indicated.

Analysts said the recession was partly to blame -- Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, consumers didn't warm to the concept.

"Though it attracted a small group of loyalists, Fresh & Easy largely failed to capture the imagination of American consumers who proved unaccustomed to British-style ready meals, self-service cash registers and unfamiliar store layouts," the Journal said.

Tesco's CEO told the paper: "It's likely, but not certain, that our presence in America will come to an end."

S Smith December 06, 2012 at 08:19 PM
Whole Foods is a GREAT store, But its HUGE, they would need a regular supermarket sized location in Temecula. I miss the one in Huntington Beach I used to shop at. That was a wonderland of organic products, A cheese shop that was as good as any European shop and a Wine and Beer section that had hard to find vintages and small batch microbrews. They are also one of the BEST companies to work for, they have awesome benefits and pay!!
Lynn December 06, 2012 at 08:39 PM
Couldn't agree more. I love the Whole Foods in HB also! I miss HB :(
Lynn December 06, 2012 at 08:56 PM
Whoops -- couldn't agree more with S Smith :)
james smillie December 07, 2012 at 12:57 AM
Tesco is a really successful long established supermarket chain in the U.K. - can't imagine how they appear to have got it so wrong in the U.S.- here's hoping they can turn things around and perhaps make the stores more like the British model - sss ( central Scotland )
Michael December 07, 2012 at 03:59 AM
I blame OBAMA. Just kidding. First, Twinkies and now Fresh and Easy. Our Walmart was one of four Walmarts to get the last shipment of Twinkies last Wednesday. My bought 3 boxes. Yummy!! But, I only shopped at Fresh and Easy like once or twice, I only feel sorry for the people losing jobs.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »