Mariachi music mixed with Metro bells on the corner of Mission Street and Meridian Avenue Thursday.
Crowds streamed into La Monarca Bakery, which opened in December but held its grand opening celebration this week. People munched on chorizo appetizers and Mexican wedding cookies while Mariachi De Mi Tierra blared and strummed Mexican folk music.
"We're really happy to be here,'' co-founder Alfredo Livas said between handshakes.
Livas chose Thursday for the open house hoping to maximize foot traffic with the weekly South Pasadena Farmers' Market. Considering the line to get into the bakery, it appeared to have worked.