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Make Money by Shopping in Town

Small Business Saturday from American Express pays cardholders $25 to shop at South Pasadena small businesses.

South Pasadenians will get an early holiday gift from American Express on Small Business Saturday, a national event planned for Nov. 26.

Here's how it works: Any customer who purchases an item, meal or service for $25 or more will get a $25 refund directly from AmEx on their card. The program involves no extra work or fees from merchants, but simply requires cardholders to register their cards prior to shopping.

The refund only applies to certain small businesses—but South Pasadena has dozens of independently-owned businesses that fit the bill. Check for a poster in the window of your favorite local business.

Small Business Saturday was launched last year with great success as a way for small businesses to compete with chains and big boxes who are making a tradition out of Black Friday and Cyber Monday.

“Both customers and small businesses get a gift from AmEx here,” explains CEO Scott Feldmann. “And who doesn’t want an extra twenty-five bucks in this day and age, especially when all you have to do is support a local merchant?”

This targeted promotion from AmEx puts the spotlight on our local businesses and encourages support during what is, for many, a make or break season in terms of sales. American Express claims that last year small businesses saw a 28 percent increase in volume on their credit card transactions over the same day one year earlier.

As a cardholder, simply go online to an American Express secure website before Nov. 26 to register your card. Once you make the purchase, AmEx will credit you a refund.

Before you shop, you must register your American Express card online here.

Facebook users can also register by visiting here.

Ann Neville-Jan November 12, 2011 at 05:42 PM
I don't have an amex card and don't want one. Why not other cards. Seems like a ploy to get an Amex card.
Dollie November 12, 2011 at 06:24 PM
Great idea ! Just registered my card and will shop till I drop at small businesses in So Pas on the 26th
Janet Cartwright November 26, 2011 at 04:41 PM
Yeah, really. Haven't people noticed we are occupying Wall St. for a reason?
spidra November 26, 2011 at 06:21 PM
I don't have an Amex card, either, but it doesn't make spending your money with locally-owned small businesses a bad idea. There are benefits to doing so outside of any Amex rebate. http://adventurelightingblog.wordpress.com/2010/03/18/buying-local-a-bright-idea/
Janet Cartwright November 27, 2011 at 01:38 AM
Luckily, my partner and I don't fall into the consumerist trap. We don't exchange gifts and belong to the church of Stop Shopping ;)
David Gardner November 27, 2011 at 08:27 PM
Last year when Amex cooked up this scheme, it smelled bad then too. It's just a bit ironic that a large corporation should promote small businesses, but only if you use their card (and incur their fees). I'd rather shop small business but use cash.

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