Trader Joe's Increases Price of 'Two Buck Chuck'

The price of a bottle of Charles Shaw wine at Trader Joe's increased this week to $2.49.

After 11 years, Trader Joe’s increased the price of its “Two Buck Chuck” wines. The cost of a bottle of Charles Shaw increased from $2 to $2.49 this week in California.

“We’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” Alison Mochizuki, spokeswoman for Trader Joe’s, said in the Los Angeles Business Journal. “In general, our retail prices change only when our costs change.”

The wine sells for $2.49 to $3.79 in other states.

As of last year, Trader Joe's said it had sold 600 million bottles of the various varietals: chardonnay, merlot, cabernet sauvignon, shiraz, sauvignon blanc, pinot grigio, and white zinfandel.

Trader Joe's in South Pasadena is located at 613 Mission St. 

What will you call "Two Buck Chuck" wines now?

Gary Coyne January 26, 2013 at 07:51 PM
Whether it's $2, $2.50, or $0.50 I would never buy it because "Mr. Chuck" is a predatory wine merchant. He buys small wineries and guts them for cheap turnaround. I'd rather spend a bit more and keep the small California wineries open. Do a google on the effects of what he's done.
Judith Trout January 26, 2013 at 10:18 PM
Now are we going to have to call it two & a half buck Chuck?
Steve Garcia January 26, 2013 at 11:28 PM
When I was growing up, most California wines were sold by E&J Gallo and had a screw cap. Many came in a one gallon jug. The California wine business has come a long way since then. For many of the uninitiated, Two Buck Chuck has been a gateway wine, opening up a much broader world of the wonders of wine, most made by others. Other wines filled this gap in the 1970s, when I began exploring wines. Wine making is a very competitive business, and many of its passionate and well-meaning entrepreneurs have met failure. Still, the business is more art than science, and many wine makers have opted to sell their failing wineries to Bronco Winery, the owner of the Charles Shaw label and the fourth largest wine maker. It's ironic that Bronco was started by the Franzia brothers after their family sold Franzia winery to another large interest. While there still are and always will be many small mom and pop wine producers -- due to the artistic nature of the product, no large producer will ever be able to crowd the small mom and pop producers out as Wal-Mart is accused of doing in the retail arena -- Bronco's Two Buck Chuck fills a niche. For me, it's a great cooking wine, especially at $2.49 a bottle. In Virginia last November, Trader Joe's was selling it for $3.79.
Donna Evans January 27, 2013 at 05:18 AM
@Gary I'll have to look that up - all i knew about 2 Buck Chuck was the brutal headache I got the first (and only) time I polished off a bottle of the cab, many, many years ago.


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