Crunch Time Party is the largest single fundraiser for the South Pasadena Tournament of Roses committee, and funds raised help defray the cost of building the float.
This year's event was no exception as hundreds of the city's most prominent citizens attended and donated toward the cause.
As attendees celebrated with an elaborate program, dinner and auction inside the War Memorial Building, a host of volunteers outside worked hard to finish the city's entry in the New Years day Rose Parade.
The event was hosted by Ted Shaw who led the auction and introduced VIP's. Incoming Mayor Richard Schneider awarded the city's prestigious Image award to Bill Cullinane and the SP TOR committee, Shaw was the recipient of the first Image Award at its inception.