Metro 'Mission' Stop Gets New Name: South Pasadena!

The former Mission stop on the Gold Line has been renamed to reflect our town.

South Pas residents will now have a Metro Gold Line stop named after their town thanks to three years of city staff pushing for the change.

Council member Bob Joe, who recently got involved with the project, told Patch the newly named “South Pasadena” stop—formerly the Mission stop—will give the town more of an identity. 

"The idea is that more people would be inclined to visit here," said Joe.

The change is only in the beginning stages, and there is a slew of literature and signage that needs to be altered, said South Pasadena's transportation manager Dennis Woods. 

Nevertheless, the project was implemented at no costs to the city, he said. 

“[The new name] will differentiate South Pasadena from for other places—such as Pasadena—to a worldwide audience who may not know the difference not only between these two cities but other places as well,” added Woods.

"It is a type of branding that the City has been working on for some time now."

Patch Asks: What do you think of the new name? Will it give South Pas more of an identity or will it just confuse commuters? 

spidra May 23, 2012 at 08:34 PM
I wish it had been named South Pasadena in the first place since there's only one Metro Rail stop in town, but I'm not sure it was important enough to change to be worth the added cost of changing signage, maps, etc. Metro has enough trouble with their budget as it is. I'd rather see that $ be chipped in to the cost of extending Metro Rail all the way to Santa Monica.
Chanel Hason May 23, 2012 at 08:55 PM
I'm all for the change :)
Just My Opinion May 23, 2012 at 08:57 PM
Yay! Definitely a good idea. Hopefully..(finger's crossed)..bring more people to our local businesses.
TRT May 23, 2012 at 10:29 PM
At last....
Sam Burgess May 23, 2012 at 10:47 PM
Spirda, From the beginning South Pasadena residents fought to have the stop named City of South Pasadena (not just South Pasadena). Unfortunately the city councilmember representing our city went along with the Metro Board (controlled by Los Angeles) and agreed (with city council approval) to the Mission St. name. The rationale given was that all stops should be named not after locations but after the street closest to the stop. This seemed fine until one looked at the names of the stops in Los Angeles: Chinatown; Lincoln Heights/Cypress Park; Heritage Square; Southwest Museum; and Highland Park. And then South Pasadena's station: MISSION STREET. This is but one example of the saying, "What Los Angeles wants Los Angeles gets". This is also a reason that within the County of Los Angeles the City of Los Angeles is known as the big bully on the block. If we were to agree that re-naming the street was too costly I wolud hope the money saved was directed towards extending the Gold Line further East. The City of Los Angeles has already wasted--through petty politics--enough money on the train lines in their city.
spidra May 24, 2012 at 02:22 AM
Well, now that they've gotten the Monrovia yard they want, they can proceed to extend it eastward. However, I think there are far more potential users for a line that goes from Union Station to Santa Monica than even lines that go east. There are so many attractions and events that happen on that side of town and tie up traffic like a Gordian Knot. Additionally, the things that bring tourists to the Southland tend to be on the west side, not the east. I take Metro Rail a reasonable amount and it's the lack of a line going further west that has hampered me from using it for things I'd like to do like go to UCLA or the Getty. I rather they'd named it the right way in the first place. However, I find it hard to believe that the name makes a difference in bringing customers to local businesses. If the customers are coming, they're coming because of the business, not the Metro stop name. I think it's more important in terms of being less confusing to Metro Rail users who aren't very familiar with the area (you're right that "City of South Pasadena" is probably needed given how many people think we're referring to the south of Pasadena). Still not sure it's worth what I assume is several thousand dollars of cost to change signage, maps, computer programs, etc. Anyway, doesn't matter since it seems to be a done deal now.
Becky Thompson May 24, 2012 at 03:17 PM
I'm thrilled with the change. Deeply engrossed in a good book on the way back from jury duty a couple of years ago I missed my stop. "Mission Street" just doesn't equal "Home". South Pasadena does.
Gary Pia May 24, 2012 at 05:01 PM
This is a good change. Long overdue. The branding will be beneficial.
Scott Feldmann May 25, 2012 at 06:24 AM
I'd like to give some credit to John Heller, who suggested this to the Chamber Economic Development Committee years ago. We supported his idea and made the recommendation to the City - perhaps others did as well - but I think John was right on about this and I'm really pleased that City staff and Councilman Joe persisted and got it done. Nice work! (And yes, I think it's important for both branding and wayfinding reasons. Thanks to Metro for budgeting and implementing the changes.)
Sam Burgess May 25, 2012 at 03:24 PM
Thank you, John Heller, City Staff and Councilman Joe!
Robert Schwandl August 12, 2012 at 08:38 PM
>>>will differentiate South Pasadena from for other places—such as Pasadena—to a worldwide audience <<< I have just visited the Gold Line from worldwide (Germany) and was wondering why Metro put up new signs but didn't change anything else in 3 months. The station is still announced as Mission and as such shown on the trains. A shame for Metro! On the other hand I'm not sure whether the world will discover South Pasadena if it is so small to have only one stop in the entire Los Angeles area. In fact, for the world, Pasadena and Santa Monica is just a part of Los Angeles, and I also wonder, why the don't merge all these tiny municipalities to form one single and powerful city.


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